The fully configurable web services API, derived from the Microsoft Dynamics 365 system, is the base upon which the rest of the integration functions, consisting of a graphical wizard that enables the user to map database objects.
Microsoft Dynamics 365 Solutions
The Adobe Campaign CRM Connector offers a groundbreaking integration between the Adobe Campaign system and Microsoft Dynamics 365. While in the past, lack of integration often led to inconsistent messaging and inefficient communications, Adobe Connector helps to link sales and marketing departments together with an integrated solution. The result is a more cohesive system that facilitates more unified efforts between the two departments.
The Adobe Campaign integration with Dynamics 365 enables companies to synchronize their CRM strategy and intelligence data into a unified system, including lead, contact, account and opportunity data. By making this data readily available, the Adobe Connector system enables marketing and sales management teams to work from the same knowledge base.
The Adobe Campaign and Dynamics 365 integration accomplishes this level of cohesiveness with several key capabilities and functions, including:
The fully configurable web services API, derived from the Microsoft Dynamics 365 system, is the base upon which the rest of the integration functions, consisting of a graphical wizard that enables the user to map database objects.
When data is altered on one side of an integration, it doesn’t always result in the data being updated on both sides. Adobe Connector prevents this disconnect through bi-directional data synchronization. With bi-directional data synchronization, both your business’ marketing and sales departments can see your data updates in real time, facilitating more consistent and professional communication, which helps to nurture leads and improve the efficacy of marketing efforts.
